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Launching Hermit Crab Press as a refuge from AI-generated words

Launching Hermit Crab Press as a refuge from AI-generated words

Sometimes in life, there are moments when you step outside yourself for a second or two and look in. It's a strange thing that seems to happen unbidden. You see or hear yourself as a stranger might; then everything snaps back as if nothing happened.

This happened to me for a moment last Saturday. I was in Dublin, giving a talk about AI and the Machine to an audience of young people. Suddenly, while I was talking, it was as if I was listening like an objective observer to the strange stories coming out of my mouth. Stories of people marrying chatbots, of corporate executives who believe they are creating god-like beings, of people who want to upload their minds into digital substrates.

Stories of the Pope gathering with these sci-fi people to talk about God and the soul and digital technology inside the marble halls of the Vatican.

These are strange times, disturbing at some very primeval level. Sometimes it's like being stuck inside a twentieth-century pulp sci-fi novel. I've long wondered whether the Masters of the Universe in Silicon Valley took inspiration from those novels, either consciously or otherwise.

I suppose the AIs have been trained on them too, which gives rise to an intriguing thought: are these machines acting out the plots of those novels, by accident or design? If so, which ones are they reading?

Those machines will be writing books soon enough, which leaves those of us who love words in an awkward position. Our relationship with words might have its ups and downs, but it's built on love. I have long loved books, and that love, which began as soon as I could read, later became a love of writing.

But now I find myself in a world flooded with words, more and more of which are literally inhuman. I'm getting sick of the things which once opened the world up to me. What am I to do about that?

Today I have one small answer: I'm launching my own publishing house. Welcome to Hermit Crab Press.

For a long time, my wife and I, who share the same sensibility on these matters, have been talking about building a little island of the actual in the midst of a virtual sea. Myself, I have wanted more and more to retreat from the internet - including from this page, if I'm honest - and to return to the love of writing I used to have.

Writing in pen or pencil in notebooks. Winding paper through an old typewriter. No comment sections or social media feeds. No audience capture. No culture war bilge. Just me and my pen. Paper and graphite and ink.

Books sent by post, arriving at the door of a reader far away. Words that can't be read on a screen. Pages that have to be turned.

Hermit Crab Press has been built to speak to this sensibility. It's about simple words, on paper and card, that can't be scrolled or pasted or scraped. It's about books as beautiful objects. It's a chance for me to write things that don't fit into any boxes and can't be fed into a devouring machine - at least without a lot of effort on the machine's part.

Our little home publishing house is based in our garden cabin here in County Galway. It's a family operation: a home economy. My wife Navjyoat and I will be running it, while my daughter Leela, who is currently studying for a degree in bookbinding, will be our in-house binder and leatherworker, making us special editions, bookmarks and other goodies to come.

Everything we do is as small scale as possible. We work with friends, and with family owned companies. We spurn AI at all stages of the production process. We try to keep our operations as ecological as we can. And we try to produce really good-looking - and good-feeling, and good-smelling - books. All our books are printed on high quality paper, with woodcut cover illustrations by the Abbey's in-house artist Ewan Craig. They're old fashioned, like us.

We're also selling them in as simple a way as we can.

Main points

  • The author experienced a moment of self-observation while giving a talk on AI in Dublin, hearing his own stories about chatbot marriages, mind uploading, and Vatican tech meetings as strange and disturbing.
  • He questions whether Silicon Valley's AI developments are unconsciously acting out plots from pulp sci-fi novels, since the AIs were trained on them.
  • He launches Hermit Crab Press, a family-run publishing house in a County Galway garden cabin, to create physical books that cannot be scraped or digitized.
  • The press uses no AI, no Amazon, no e-books, no ISBNs, and prints on high-quality paper with woodcut illustrations by Ewan Craig.
  • Initial publications include a poetry collection, a revised memoir, and a forthcoming short story collection, with future plans for saint pamphlets, leather-bound editions, and typed newsletters.
18 opinions in the discussion 14 participants, 5 replies to each other The opinion with the most support I think this is a lovely idea, but it also makes me sad. This is my world. I'm someone who delights in the idea of manuscript, of paper old and new, of real bound books and their smell and the feel of pages under the fingers. But I'm also someone who is… Read the discussion
37 comments at the source Original on Substack

Discussion · 18

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  • opinion#1456

    I think this is a lovely idea, but it also makes me sad. This is my world. I'm someone who delights in the idea of manuscript, of paper old and new, of real bound books and their smell and the feel of pages under the fingers. But I'm also someone who is blind, and for whom Braille has to be mass-produced or produced electronically to be usable at scale. Then there are audiobooks and the undeniable gains a digital world has brought for people like me in access to information and the like. So I'm torn as ever between my inner monastic and would-be medievalist and the daily practicalities of living in an age where specially-bound, beautiful books will never be part of my world. It shouldn't have had to come to this, I suppose, but I also think this is a great response to the AI of it all! Hmmmmm... Maybe I'll write a poem about my long-held wish to experience The Book of Kells.

    • opinion#1470

      I appreciate how valuable audiobooks must be for you. And Braille too. I'm sorry we can't manage that. The best I can suggest is having a friend read you some of the poems. I suppose that would really be a return to the Bardic way of doing things.

  • opinion#1455

    UPDATE! We've just spotted a small snag with pre-ordering The Basilisk: if you order it in a package *with other books*, postage isn't covered. We're working on sorting this pre-ordering business out right now, but for the moment, Basilisk-lovers should either [a] order it on its own, [b] be ready to pay a bit of extra postage when it ships, or [c] wait until all the books can go out together. [a] is easiest at present. Hopefully we'll have this fixed somehow by tomorrow. Just in case anyone thought our lack of tech savvy was an act ;-)

    • opinion#1468

      I'll remember that, though I'm partway through several books at the moment. Meanwhile, if you're in the forest, watch out for the Aspen Basilisk!

    • opinion#1469

      I'd been wondering about this, and I was hoping to just wait until everything could ship together. For simplicity's sake, maybe make that the default when someone orders The Basilisk alongside other books? Easier for you and less shipping hassle. Then if someone needs the others by Christmas, that becomes a simpler exception to deal with.

  • opinion#1457

    Love that you're doing this. Like independent films, I think independently published books are the way forward for new ideas and for taking control back from publishers who are clearly biased toward certain narratives. I hope you'll consider putting together a collection of short stories from some of your readers. Maybe part of the exhaustion you often express comes from feeling you're carrying this cross of upholding the human alone. I'd guess quite a few of us could help share that load. For my part, I couldn't care less about getting any money from such a venture. Getting the message out is what counts. Spurring connection counts. The bible is a collection of stories by different writers, isn't it?

    • opinion#1471

      Thanks for this, I appreciate it. There's certainly a place for big publishers. Against The Machine wouldn't have had the impact it did without Penguin's enthusiastic backing, and I've been very grateful for it. My Book of Wild Saints will be out with larger publishers too. But there's also a place for smaller stories. And the older I get, the more I want to write quiet, small things.

  • opinion#1458

    Paul, I'd encourage you to check this out.....a magazine I subscribe to that has produced a publication very much like what you describe for Hermit Crab Press. Every issue I get breathes deeply with every page read and turned. It's journalesque, beautiful to hold, beautiful to read and a feast for the eye. You can order a copy at mortiseandtenonmag.com. It is NOT a how-to woodworkers magazine. It's an enriching, inspiring journal about life told through wood, words and craft. Prayers for your new family venture! I look forward to holding and reading real books from Hermit Crab Press. Tom

    • opinion#1472

      I know it! They actually interviewed me for an issue a while back. Great people doing great work.

  • opinion#1459

    Hi Paul, I want to applaud everything, and thank you for, all you do. I too love the smell, the tactile experience and the typeface of books, especially old ones. There is hope, because there are places and people fighting back in this counter cultural dilemma. I moved to a village just over a year ago. Since I've been here a bookstore has opened (in my apartment block!), and an art supply store where I go to talk with, and create alongside, like minded people. These places hold back the dark and are beacons of light in this fading world. My best to you and your family in the new venture, which is such an important part of the fight against the machine! Thanks Gwedhen Nicholas

  • opinion#1460

    I'll be watching this eagerly. I used to write, but the internet too often drains the joy out of it. Now I'm a photographer (mostly of nature), but I avoid sharing online because of AI scraping and general internet toxicity. I've been mulling over self-publishing, and I'd be well pleased if you share a bit now and then about how it goes.

  • opinion#1461

    The tech masters of the universe think they're gods because all their working lives they've been told they're gods by an adoring public, a slavish press and a pack of rapacious investment bankers. They're very much like the masters of the universe who were bond traders in the 1980's. Whenever some group gets whirled up to master status, I go back and reread Kipling's The Gods of the Copybook Headings. Congratulations on launching your own press. Success in ventures like this is measured in satisfaction, not money. As you know I've been writing with pencils and a fountain pen, and I don't know if my writing is more readable, but it's certainly more satisfying.

  • opinion#1462

    Yup. Today there's a parallel conversation with writer Henry Farrell ("The Pundit's Trilemma") about what substack 'is' and what it 'wants', questioning the very nature of this space too, and I've been more drawn to the second-hand book and coffee shops here for that reason. I sometimes imagine finding an old mimeograph machine in an elementary school basement. G-d willing and the creek don't rise, I look forward to hearing you in neighboring Madison next month. It comes the week before my first attendance at the annual retreat of the Board of Directors of the Iowa Diocese of the Episcopal Church, so I'll be quietly prepared to be more quietly unsettling in conversations that are only just starting to lean the way I've been walking since a friend stuck one of your tracts in my hands four years ago. Thanks for this new, better effort. Could be this is the future. This afternoon I've another old bicycle frame to refurb and turn into solid, beautiful Randonneuring transport. Tim Long, Just Up the Hill from Lock 15

  • opinion#1463

    If you have the bandwidth, it would be amazing to hear occasional stories about getting into the publishing business. The choices you have to make, the obstacles to overcome, especially through the lens of working outside the Machine's grasp. Like, I'd love to know how you picked a printer, the choices on design and artwork, all of it! It fascinates me.. and, more importantly, we need more of this around the world. Maybe sharing some of the story could inspire others to start their own.

  • opinion#1464

    Mr. Kingsnorth, this announcement gives me one very solid "reason to live." That's no joke. You so often speak the words I think (and sometimes manage to say). I'm praying others support your endeavors. I'm praying others are inspired by them. Makes me want to move to Ireland, though I suspect it's really no better there than anywhere else. What a joy to have a family genuinely interested in pulling something like this together! And hurrah for good-smelling books. When self-publishing first got "easier" in the early 2000s, the always-too-glossy pages always smelled of likely-toxic chemicals, and I'd have to hold the books away from my nose. (Lucky to have had better than 20/20 vision back then). Vocations are desperately needed in this insane world, and I'm amazed and delighted your daughter has found a place to specialize in book-binding! Hope is good. Thank you. I'll definitely do my best to stay connected with Hermit Crab Press. Bravo!

  • opinion#1465

    Some years ago I strolled through Suzdal with a retired local schoolteacher. It's part of the Golden Ring, the princely center of old Rus before Moscow became the capital. The architecture, the Cathedral of the Nativity included, is gorgeous. A few nuns still lived in the nunnery, but the monastery had turned into a museum and its monks were gone, though the bell-ringer was still going at it, almost frantically you could say. My teacher friend admitted she missed the Soviet era. I asked whether she'd read samizdat and she said yes, the fact that it was forbidden was half the enjoyment. I'm quite sure that sooner or later there'll be a law against what our fine host is doing with his publishing project. May it come soon...just for the fun of it.

  • opinion#1466

    Congratulations! This is just what the world needs at the moment, and how lovely that you're doing it as a family. My wife and I have daydreamed about our future kids taking part in my woodcarving work (I hate even calling it a business). What bothers me is that I apparently need an "online presence" on social media so I can sit quietly and carve icons for people. That's the biggest contradiction in my life right now, and I don't see another way around it. I've thought a lot about moving to substack to write about my work, particularly these obscure Celtic saints I've been lucky enough to carve icons of (some of the first icons of these particular saints ever made, saints who deserve better than a flashy instagram video), but this platform seems to be turning into the very thing I'm trying to get away from. It can feel like falling overboard and thrashing around for a life-raft. Glad you found yours.

  • opinion#1467

    This is great, back in the 90's I subscribed to two or three small press journals that were very much the same kind of handmade things. That era seems to be over, so this is a really welcome return of exactly that kind of thing. Kudos! I hope it goes well!